The new wave of UK-licensed betting sites, weighed on what they actually cost

Updated October 2026

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A betting site earns the word “new” in two ways. Some carry a launch date months old; others carry a Gambling Commission account number issued this year. In a market where both kinds of brand shout for attention, the licence register is the only test that holds, and the comparison below is built on it. What it costs the punter, in wagering churn, in missing features and in the safer-gambling tools that come attached, is what the rest of this page weighs up.

*Information current as of 27 October 2026 and checked against the Gambling Commission’s public register for Great Britain.*

What “new” actually means in the UK market

“New” is the marketing word on every other homepage in the trade; the register is the only word that matters. A new betting site is, strictly speaking, a brand that the Gambling Commission has only recently licensed for remote betting in Great Britain. The Commission issues operator account numbers after it has checked the operator’s finances, its key personnel, its anti-money-laundering controls and its social-responsibility systems. A launch date on a homepage tells the reader nothing those checks have not already checked, and the difference between them is large.

Two practical examples frame the year. Midnite received its remote licence in late 2025 and runs a young product on top of it, with account number 101839 cited on its site. Silkbet Limited, by contrast, picked up three licences under account 101183 in May 2026 and as of late August its own site was still showing a launch placeholder rather than odds. Both sit inside the same definition of “new”; only one has anything to bet on yet. Some household names move the other way: Unibet has operated since 1999, but the local brand the British punter sees on the screen is run by Platinum Gaming Limited in Gibraltar under account 45322. The age of the parent brand is not the age of the licence, and a licence is what protects the punter’s deposit.

Around these sit a long tail of names the register knows but the punter rarely does. Tenbet lists account 43173, Lottoland Sports takes the Commission licence for its lottery-and-sports hybrid, and BetWright opens a British-facing site around an 18-plus enrolment rule. Their newness is the licence date, not an advertising claim. A newcomer running only a “Launching Soon” page and a contact form, like Greenlight Bet, sits as a register entry rather than a betting site until the day it goes live. A new betting site that holds no licence at all is not part of this market in any sense the punter cares about, and is treated that way below.

The cleanest working test, then, treats a “new betting site” as a brand whose entry on the Commission’s public register is recent, whose key terms this page can read from each operator’s own site, and whose product is or shortly will be live for British punters. The register is searchable by trading name, by domain or by account number; the reader who is unsure which it is should treat the register as the first stop rather than the homepage.

The legal frame, in plain terms

The Gambling Commission regulates the whole commercial market under the Gambling Act 2005. The Act covers England, Scotland and Wales; Northern Ireland operates under older legislation and a Commission licence is not the test there. Any operator whose remote facilities are reached from a British address needs a Commission licence, no matter where the company sits — that point was settled by the Gambling (Licensing and Advertising) Act 2014. A Curaçao, Maltese or Gibraltar file is useful to the operator’s lawyers; it does not authorise the operator to take British bets.

Identity is checked, not assumed. Since 7 May 2019 a licensed site has verified the customer’s name, address and date of birth before any deposit or wager, including with a free bet or bonus. The minimum age is 18. Anonymous play at a licensed site is over.

The licence comes in categories that the reader sees on the register and rarely anywhere else. A general betting standard licence covers pre-match and in-play sports; a separate general betting virtual events licence covers computer-drawn fixtures; pool betting covers tote-style products; betting intermediary covers exchanges such as Matchbook. The category on the register is what determines what markets the operator can lawfully take.

Money-laundering and affordability duties shape what the reader sees at the cashier. Once a customer’s deposits minus withdrawals pass £150 across a rolling 30 days, the operator runs a financial vulnerability check — a public-record sweep, not a credit reference check — under the LCCP condition that took effect in February 2025. The “affordability checks” of the press headlines are a separate, staged plan announced in July 2026 and not yet in force; the live check today is the £150 vulnerability one.

Limits are choices, not state ceilings. There is no statutory cap on stakes or losses; the operator sets its own, the punter sets the rest. What is mandatory is a deposit-limit tool on a fixed time frame, with the second phase of the rule flagged to 30 September 2026.

Player protection: how the new crop is actually wrapped

GAMSTOP is the multi-operator online self-exclusion scheme, and a license condition for every online operator since 31 March 2020. A punter signs up once with GAMSTOP, and every licensed site is required to refuse their account while the exclusion runs. Periods are six months, one year, five years, or five years with auto-renewal. After the minimum period the exclusion sits for a further seven years unless the punter writes to GAMSTOP to remove it. A note that GAMSTOP covers online sites and apps; betting shops run their own retail scheme.

The new entrants to this market come with the same back-office network the bigger brands do. Unibet’s safer-gambling page lists deposit limits, a player-profile test, product restrictions and self-exclusion alongside live chat and links to BeGambleAware, GamCare, GAMSTOP, Gambling Therapy and the Betting and Gaming Council. Midnite links to GambleAware, GamCare, GamStop and BetBlocker. Kwiff carries the same gambler-protection wording through its app. The names differ; the infrastructure behind them is the regulator’s, not the operator’s, and it is the regulator’s framework that makes a comparison on safety meaningful.

What the new sites do not have, by definition, is a track record with British customers. That matters where it matters: a fresh product under the existing rules can still ship with rough edges at the cashier, slow response from the safer-gambling team, or a dispute process that has been used only a handful of times. The register tests fit and proper on the way in; it does not test the support inbox on the way through. The honest read is that the new wave is held to the same rules as the older wave and starts without the older wave’s mileage.

What the welcome offers cost in real turnover

The marketing copy says “free”. The arithmetic says otherwise. A free bet credit is a token the punter stakes and collects the profit on when it wins; the stake is rarely paid back. A “risk-free” refund landed as a free bet is the same shape, named differently. A price boost on a single match raises the price the punter is paid at, on terms the operator writes. An acca insurance offers a stake back as a free bet if one leg of a multiple loses — a different shape again, with its own conditions. Reading a single bonus page and ignoring what each one is worth is the costliest habit on this market.

A worked sample, drawn from one of this year’s welcome offers, makes the structure readable. BetUK’s published terms for the sports welcome book say: deposit £10 or more, place a sports bet within 7 days of registering, opt in to the offer, and four £10 free bets are credited (£20 in football accumulators of 4+ selections, £20 in multiples of 2+ selections), each valid for 7 days from credit. A punter who lands the full £40 in free bets and clears them on a 3.00 price, one at a time, collects roughly £60 in profit on the winning stakes if the bet wins. If the bet loses, the credit is gone. The headline figure is the credit; the cost is the qualifying bet, the seven-day window on each free bet, and the choice of matches on the qualifying slip. The wagering cap on free bets at licensed sites is 10x the credit where a wagering condition applies (so a £10 free bet at 10x means £100 of qualifying turnover if wagering is attached); on a welcome credit with no wagering term, the cost is the seven-day expiry and the qualifying-bet loss.

A second sample, narrower and sharper, is BoyleSports’ UK welcome book: a £10 bet releases £20 in free bets, credited on terms that match the operator’s free-bet rules. For a punter clearing the £20 of credit at 3.50, a winning flutter pays £50 in profit, with both halves of the credit running on the operator’s expiry. The published headline is the £20; the cost is the £10 qualifying stake, the price floor the free bet is paid at, and the deadline written into the free-bet terms.

A third sample, the closest an offer comes to “free”, is a price boost. A boosted price on a single outcome pays out at the higher figure if the bet wins; the punter risks a stake and either collects at the boosted price or takes the loss. The price boost exists in the book because the operator wants the action; it does not exist to make the underlying trade fairer.

The pattern across all three is the same: the offer moves the punter’s expected value, the rules decide by how much, and the cost is the qualifying stake, the price floor, the wagering churn, or the expiry. A punter who treats the headline as the deal is the punter the marketing copy was written for. A punter who reads each rule is the punter the offer was priced against.

Cashier, payments and how fast the money actually moves

The licensed bookmaker’s cashier is shaped by three rules. The first is that anonymous play is over: the same identity check that unlocks the bonus unlocks the deposit, so the first deposit takes longer than the tenth. The second is that credit cards are banned for gambling in Great Britain (since 14 April 2020), including credit-card-funded payments into an e-wallet; debit cards and bank-based payments are unaffected. The third is the £150-a-month vulnerability check, which can trigger a follow-up on source of funds at slightly larger deposits and which is run in the operator’s own time, not at a fixed clock.

The payment mix itself varies between brands and is stated only by the operator’s own site. Midnite’s cashier takes Visa, Mastercard, Apple Pay, Google Pay and Trustly, with each method’s withdrawal side matched to it on the operator’s terms. Other brands listed in the comparison carry PayPal, Neteller or Skrill in some markets, accept bank transfer, and increasingly publish the list on a payments page rather than the footer. Where the rule on cryptocurrency deposits sits on the licensed side is not established; the offer of crypto payments is a feature of unregulated sites and is treated as such in the section that follows.

Payout speed is the figure punters ask about first and read about least well. Two things hold across the market: a same-method withdrawal has to be the default at a Commission-licensed site, and the operator runs an internal review on a withdrawal before the bank pushes the money. The first is a rule; the second is why a withdrawal that the bank could clear in an hour sometimes takes longer. Across the brands below, an Apple Pay withdrawal clears as quickly as the underlying card network allows once approved; a bank transfer can sit overnight in the operator’s payment queue; an e-wallet sits between the two. The exact timing is operator-specific and is verified by the punter’s own trial deposit, not by a published table.

What the punter can do in the meantime is small and useful. Deposit and withdraw with the same method where it is on offer; keep the punter’s name on the bank account the same as it is on the betting account, which sidesteps the source-of-funds follow-up; and treat the second withdrawal as the test that really tells the punter how the cashier performs at scale.

Live betting, cash out and the in-play question

In-play betting is the market’s loudest word and its most often mis-sold phrase. There is no statutory permission or ban in Great Britain; a licensed operator offers it on the operator’s own terms, with controls set by the Licence Conditions and Codes of Practice rather than by Parliament. The control room sits inside the operator, the trade is hedged by the trader, and the bookmaker’s margin on live markets sits a touch above the pre-match margin as a rule of thumb rather than a guarantee.

Cash out is the in-play feature that needs care. A cash-out button pays a fraction of the current win value back to the punter in return for closing the bet early. The offered value is the operator’s, not the bet’s; the same selection might be cashed out at one price at one brand and at a different price at another, and the margin on a cash-out quote is wider than the margin on the bet itself. A punter who uses cash out as a habit is selling the bet back at the operator’s spread on every trade.

Live streaming sits next to the in-play markets, often behind a positive account balance or a recent qualifying bet. Older brands stream more fixtures than newer brands because they have older contracts; a fresh sportsbook by definition streams less of the same fixture list. The position the punter sits in is straightforward: if streaming matters, the bigger licensed names carry more of it; if in-play trading matters, the punter should expect the same margin discipline they would see pre-match.

In this market specifically, the new entrants tend to one of two profiles. Midnite’s site shows in-play markets, an acca builder, a popular-accas feed and price boosts with maximum-stake limits on the boost. 888sport bundles pre-match and in-play with cash out, bet builder, racing streams, a BetFinder form tool, a live bet feed and boosted odds. NetBet pairs daily and profit boosts, a bet builder with instant dynamic odds and sports stats with the in-play product. The shape across the new-wave product pages is a familiar one — boosts on the front, in-play behind, builder-style markets on the side — and what differs is the depth of each feed.

The sports and tournaments the new wave covers

Sports on a new betting site are the same sports as on an old one, with one or two exceptions. Football leads, with Premier League, the English Football League, the Champions League, the Spanish and Italian top flights and the European competitions covered in some depth on every licensed UK site. bet365 sits in the longest football contract by virtue of being the official global betting partner of the UEFA Champions League. Horse racing takes its own form, with British and Irish meetings covered, and the Best Odds Guaranteed term — paying the bigger of the taken price and the starting price — appearing on the older brands and only on some of the newer ones.

Bet builders and same-game multiples are the live product the new wave is leaning on. A bet builder is a tool the punter uses to combine outcomes from the same fixture into one priced bet; the price updates as the punter adds a leg. The market here is competitive enough that two brands with similar builders will price them a touch differently; the punter’s test is a fixture from the major leagues with at least four legs and a quick compare across sites.

Esports and virtuals are present and worth distinguishing. Esports are treated like any other event under a real-events licence; virtuals are a separate licence category. A brand that holds the virtuals licence runs the computer-drawn fixtures; a brand that does not does not. The punter sees them in the same lobby and rarely the regulatory category behind them.

What the new wave does not always carry, and the punter should expect, is the full racing calendar. Some entries in the comparison are sports-led with racing cards on the side; the racing-punter’s expectations of Best Odds Guaranteed from 8 AM, of streaming for the major meetings and of the same-course specials are usually met at the established names rather than at the newer ones.

The ten new-wave bookmakers, weighed on what each costs the punter

The set below is built off the Commission’s public register, ordered by the depth of the live product and the slimness of the welcome book, not by any marketing claim. No order here is a ranking; it is a way in.

A note on what this comparison does not do. It does not pick a winner — the register tests fit and proper on the way in, and what the punter makes of an offer after that is a personal calculation. It is also not a list of every licensed brand; the Commission’s public register carries a much larger set than ten names, and a brand missing here is missing because this page is built on a curated ten rather than an exhaustive catalogue.

NetBet

NetBet has long since settled into the mid-tier of British-facing sportsbooks and is on the register as Netbet Enterprises Limited under account 39170. Its terms show a steady stream of price mechanics — daily boosts, profit boosts and free bet offers — sitting next to a bet builder with instantaneous dynamic odds and a stats page feeding the major leagues. The product is mature, the rule book is the standard one, and the punchline is the football focus: the free bet and the boost are football-heavy by design.

The verdict is practical. NetBet suits a football-led punter who already trusts the brand and wants the boost rhythm and the builder in the same shop. A racing-punter will find enough on the card to back a horse, but the depth of the racing feed is not the first thing NetBet is selling.

BetUK

BetUK sits under LeoVegas Gaming PLC, which also publishes BetMGM UK’s app and lists Commission account 39198 for that product; BetUK itself, as published on its app page, is the LeoVegas-facing sportsbook. The welcome book is the clearest on this list: deposit £10 or more, place a sports bet within 7 days of registering, opt in, and four £10 free bets are credited across two football accumulators of 4+ selections and two multiples of 2+ selections, each valid for 7 days. The credit is generous in absolute terms and constrained by selection count, by sport and by expiry.

The verdict is targeted. BetUK suits a punter who wants a free-bet book heavy on football and is willing to plan a qualifying slip around the same sport. A punter who would rather place the free bets on racing or tennis will find the rule narrower than the headline £40 sounds.

Midnite

Midnite was licensed in late 2025 and ran a refresh of its product on top of that licence, with account 101839 published on its site. The product page shows in-play events, an acca builder, a popular-accas feed and price boosts with maximum-stake limits on the boost. The cashier takes Visa, Mastercard, Apple Pay, Google Pay and Trustly; the support pages link to GambleAware, GamCare, GamStop and BetBlocker.

The verdict reflects the product’s age. Midnite suits a punter on a smartphone who uses an in-play feed daily and trades the acca builder more than the single. A punter who wants Best Odds Guaranteed on every British meeting will find the racing product narrower than the football product, and a more established racing-led name will serve them better.

BoyleSports

BoyleSports sits on the register under Boylesports Enterprise, account 39469. The sports welcome book is one of the cleanest offers of the cycle: a £10 bet releases £20 in free bets in the UK version (€30 in free bets from a €10 bet in the Irish version), with terms and expiry carried on the operator’s free-bet rules.

The verdict is sharp. BoyleSports suits a punter who values a small qualifying stake and a published head-of-free-bets figure, and who is comfortable with the operator’s house terms on the free-bet side. A punter chasing the longest welcome book in absolute pounds should compare against the four-credit products rather than this one.

888sport

888sport runs under 888 UK Limited, account 39028, and ships the widest feature set of the comparison in a single product line: pre-match and in-play, Cash Out, bet builder, racing streams, BetFinder form tools, a live bet feed and daily boosted odds. The all-in-one bundle is deliberate, and so is the marketing spend on it.

The verdict is closer to a judgment call. 888sport suits a punter who wants every feature on one site and who can make sense of a feature-rich product without over-trading the boosts. A punter who trades one bet at a time and would rather have a slimmer site can do worse than to look at the names below.

Matchbook

Matchbook is a betting exchange run by Triplebet Limited under account 39504, with the same licensee having acquired the Betdaq brand; Betdaq accounts do not transfer to Matchbook, and Betdaq markets will not run after 21 October 2026, with account access open until 4 November 2026 for statements and withdrawals. The exchange licence is the regulator’s way of distinguishing back-and-lay markets from the standard bookmaker line, and it is the right tool for a punter who wants to lay outcomes rather than only back them.

The verdict is plainly different in kind. Matchbook suits a punter comfortable with an exchange-style order book, with placing lays as well as backs, and with commission rates that sit on top of the trade rather than inside it. A punter who has only ever used a traditional sportsbook will find a different rhythm here and should treat the transition as a learning curve rather than a product switch.

Spreadex

Spreadex is unusual in this set because the spread-betting side is regulated by the Financial Conduct Authority, with the fixed-odds sports book regulated by the Commission under account 8835; the operator’s own page states that spread-betting losses can exceed the deposit. Two licences, two regulators, two sets of risks: a financial spread bet’s exposure scales with the size of the market move, and the tax treatment is different from fixed-odds betting.

The verdict is sober. Spreadex suits a punter who reads financial products already and who can separate the FCA-regulated spread side from the Commission-regulated fixed-odds side of the same brand. A newcomer to betting should not open a spread account before opening a fixed-odds one.

Unibet

Unibet has operated since 1999, with the UK-facing site run by Platinum Gaming Limited in Gibraltar under Commission account 45322. The safer-gambling page on the UK site lists deposit limits, a player-profile test, product restrictions and self-exclusion alongside live chat support and links to BeGambleAware, GamCare, GAMSTOP, Gambling Therapy and the BGC. The suite of safer-gambling tools is the regulator’s recommended lineup, applied through Unibet’s own product.

The verdict reflects the brand’s maturity. Unibet suits a punter who values a long operator track record, a full safer-gambling toolset, and a product spread large enough to cover racing and esports alongside the football feed. A punter who wants the newest product on the screen will find a longer refresh cycle here than at the youngest brand on the list, and that is a feature, not a fault.

bet365

bet365 is the official global betting partner of the UEFA Champions League and, on its UK app page, is described as the most-downloaded sports betting app in the country. The licensee for the GB-licensed sports book is Hillside (UK Sports) ENC, account 55148. The product range covers the full set: pre-match and in-play, bet builder, cash out, racing streams and specials on the major football fixtures.

The verdict is straightforward. bet365 suits a punter betting on the Champions League, the Premier League and the major British racing meetings, who wants the deepest product on offer rather than the newest one on the screen. A punter who has a long-standing account elsewhere has no reason to move on the strength of the marketing alone; the case for moving is product depth on a specific fixture.

Tote

Tote sits under TDCO Limited, account 54779, with the GB-licensed pool betting and a fixed-odds sports book on the same site. Best Odds Guaranteed terms on UK and Irish racing apply at the wider group level where the parent group supports them, paying the bigger of the taken price and the starting price from 8 AM on the day of the race, on singles and multiples, and not on ante-post, tote or pari-mutuel bets. For a racing-led punter the BOG term is the headline feature.

The verdict is racing-flavoured. Tote suits a punter who bets on British and Irish racing and values a BOG term that pays from 8 AM, in particular over a Saturday card. A punter whose book is football-led will find enough on the site, but the racing product is the one the operator has the longest history in.

A note on what is not part of this comparison

The register holds thousands of names; the comparison holds ten. Some are missing because their licence is recent and the product is not yet live; Greenlight Bet’s site at the time of the snapshot showed a “Launching Soon” placeholder with a contact form and an email sign-up, with no offers, payment methods or licence text on the page. Others are missing because their product is licensed for a category that is not the focus of this page: Lottoland UK’s app, for example, is licensed for casino, lottery, scratchcards and sports, and is a hybrid rather than a straight sportsbook. Copybet, listed on the App Store under Copybet UK Limited with account 53774, carries a betting exchange as well as a sportsbook; Betmaster, operated by BM Solutions GB Ltd with account 65699, runs a sportsbook with a casino side. These brands exist, are licensed, and are worth checking individually — they are missing here because the curated ten already spans the comparison the punter needs.

Two further categories sit outside this page on purpose. Unlicensed brands that market themselves as new UK betting sites are a marketing phenomenon rather than a market; the protections the regulator offers — GAMSTOP, the £150 vulnerability check, the 10x bonus cap, the dispute-resolution route — do not sit behind them. Crypto-native sportsbooks that take British customers without a Commission licence sit in the same category; the protections and the recourse a customer expects at a licensed brand are absent, and so is the practical chance of recovering a disputed balance. The honest framing is that a license is the price of protection, not the price of admission, and the comparison above is the licensed side of the line.

A short checklist for the punter comparing new sites

Five checks sit behind the comparison and do not appear in the marketing.

The first is the register. The Commission’s public register is searchable by trading name, by domain and by account number. A punter who reads a £40 welcome book on a homepage should find the same operator on the register, with a remote licence category that covers real-events betting. If the brand does not appear, the operator is unlicensed for Great Britain regardless of any other licence it cites.

The second is the welcome book, read slowly. The qualifying stake, the window for the qualifying bet, the opt-in requirement, the selection count for any free bet, the expiry on each free-bet credit, the wagering factor and any maximum-stake limit on a boost are all in the terms. The headline figure is the smallest part of the deal.

The third is the cashier. A licensed site will ask for identity verification on or before the first deposit. The time from deposit to first bet, on a brand new account, is the punter’s best read on how the cashier scales in the real world, and the second withdrawal is the test that tells the punter whether the speed holds.

The fourth is the safer-gambling toolset. Deposit limits, time-outs, self-exclusion, product restrictions and links to GamCare, GambleAware, Gambling Therapy and the National Gambling Helpline are the regulator’s expected pattern. A licensed site that does not surface them on a settings page is a site the punter should not have to ask about.

The fifth is the support channel. A licensed site carries a dispute-resolution process through an ADR body approved by the Commission; the operator’s own support inbox is the first stop, the ADR route is the second. A punter who never has to use it will be glad it is there; a punter who does need it will be glad it is real.

Frequently asked questions

Which sites give free bets for new users?

Every brand in the comparison above publishes a free-bet credit on a first qualifying bet, with two structural shapes. Some — BetUK’s £40 in four £10 credits — split the credit across multiple bets of two or more selections, with a 7-day expiry on each piece. Others — BoyleSports’ £20 from a £10 qualifying bet — release a single credit on the operator’s standard free-bet terms. The shape of the offer, not the headline figure, decides who benefits.

Is it which sites give free bets for new users?

The wording in the search box is the reader’s; the underlying question is the one above. Three ideas clear it up. The first is the qualifying stake and the qualifying window: a credit that depends on a £10 bet within 7 days is straightforward, and a credit that demands a 5x turnover of the deposit on an accumulator is a different shape. The second is the selection count: a credit that must be spent as an acca of 4+ legs is a different offer from one that can be spent as a single. The third is the expiry: a credit that runs out in 7 days costs more in friction than a credit that runs out in 30, even at the same headline figure.

How can it be checked that a bookmaker holds a Gambling Commission licence?

The Commission’s public register is searchable by business name, by trading name, by domain or by account number. The account number on the register should match the number on the operator’s site or app under “About” or the small print of the homepage. The licence category on the register should include “remote general betting standard (real events)” for a sportsbook; an exchange licence adds “remote betting intermediary” to that line. A mismatch between the site and the register is a gap worth raising with the operator’s support before depositing.

How is the return on a bet worked out from the stake and the odds?

Decimal odds convert the stake into a return that already includes the stake. At odds of 3.00, a stake of £10 returns £30 if the bet wins — the original £10 plus £20 of profit. At odds of 6.00, the same £10 returns £60. Fractional odds carry the same information in a different form: 5/1 means £5 of profit for every £1 staked, which is decimal 6.00; 11/4 is decimal 3.75; evens (1/1) is decimal 2.00. The relation is a÷b+1 — the numerator divided by the denominator, plus 1.

What is the bookmaker’s margin and how can it be seen in the odds?

A bookmaker’s margin is what is left of every unit staked after all possible outcomes are paid out. The bookmaker’s prices on the three outcomes of a football match (home win, draw, away win) — say 2.10, 3.40 and 3.50 — together imply a payout share of about 94.5%; the margin is the other 5.5%. The same arithmetic on any market applies: the lower the margin, the better the price for the punter, all else equal. The margin sits invisibly inside every price and is the single most important number the punter never sees on the betting slip.

How do fractional odds such as 5/1 convert to decimal odds such as 6.00?

Fractional to decimal is a÷b+1. 5/1 is 5÷1+1, which is 6.00. 11/4 is 11÷4+1, which is 3.75. 3/1 is 3÷1+1, or 4.00. The decimal form always returns the stake; the fractional form is stated as profit. A punter who works in both columns of a price-comparison site is reading the same information twice and reading it faster.

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