Newest Betting Sites in Great Britain — A Licensed Shortlist for 2026

Updated October 2026

Licensed

Available in US

Fast payouts

18+ Only

A bookmaker is “new” only when the Gambling Commission says so. Every name on this page carries a remote general betting licence for Great Britain, listed on the Commission’s public register, and every one of them is a brand punters can actually open an account with today. The shortlist mixes names that launched in the last few months — BetTom, Betmaster, Bet600 — with established operators running newer UK-facing sites, and with one platform still to go live. The choice a bettor actually faces is between these paths, not between a £10 free bet and another £10 free bet.

As of 27 October 2026, each licence and each operator’s own published terms were checked against the Gambling Commission’s public register. Where a brand’s own page or app store listing stated the figure, that figure has been carried forward verbatim. Operators not appearing on the register have been kept out of the ranking entirely.

How the newest UK betting apps actually behave

A new bookmaker rarely offers its own desktop product first. Eight of the ten reviewed here started life on a phone screen, and four of them are browser-only. The cheapest way to know what a new site feels like is to install the app and place a five-pound accumulator, because the welcome offer almost always requires a first bet of £5 or £10 at minimum odds of evens (2.00) or above. What separates one newcomer from another at this stage is not the size of the bonus but what the app does next.

Three patterns are visible on the App Store listings for the licensed new entrants. The first is a thin wrapper around a website: DAZN Bet, LiveScore Bet and Kwiff behave like mobile betting sites with a splash screen and a back button, and they load markets as cards. The second is a more native feel — BetMGM, Betway and 10bet wrap their products in a published mobile app with biometric login, push notifications and a bet slip that survives switching between events. The third is a brand-new entrant whose app is the product: Bet600 and BetTom ship small, sharp sportsbooks with a single screen for in-play and a bet builder that builds a same-game multi from a tap.

Most of the new betting apps accept a debit card, Apple Pay, Google Pay and at least one e-wallet. Betway, BetMGM, 10bet and Kwiff are all published by companies that already run a casino alongside the sportsbook, so their apps carry casino tiles alongside the sportsbook. Bet600, BetTom and Betboro are pure sportsbooks with no casino side. The point is not which pattern is better — a casino tile is clutter for a punter who never plays slots and a missing one is a missed revenue stream for the operator — but that a brand’s own app tells the bettor what it expects from them.

What a first bet from a new app looks like

Open the app, register with an email and a phone number, and the operator runs a verification check against the player’s name, address and date of birth before the first deposit clears. This is not optional: the Commission’s anti-money-laundering rules have required it since 7 May 2019, and it applies even when a free bet is being claimed. A new customer who cannot pass that check cannot deposit and cannot bet.

Once verified, the deposit lands and the welcome offer becomes available. The shape of the offer varies, but the shape of the cost is the same: a first bet of £5 to £25 at minimum odds of 1.60 to 2.00, settled within seven days, on debit card deposits only. The free bet that follows is credited as bet credits, and the stake is generally not returned with a winning free bet — what the bettor keeps is the profit. A £10 free bet at odds of 3.00 that wins returns £20, not £30. That distinction is the one the marketing glosses over, and it is the one that decides whether the welcome offer was worth claiming.

The new bookmakers behind the apps

A new brand on a Commission licence is, more often than not, a long-established operator in another country. Unibet has run a UK site since the early 2000s under Platinum Gaming Limited of Gibraltar, but it is still listed on the Commission’s public register and still described in trade press as a “newer UK brand” because the UK-facing product is younger than the parent. DAZN Bet started life as a sports broadcaster and only added a sportsbook in 2024. BetMGM UK is the British arm of an American casino brand, run by LeoVegas Gaming. Betway, 10bet and LiveScore Bet are old online gambling names that have re-launched under fresh UK domains.

The brand-new names are rarer. BetTom, Bet600, Betmaster and Betboro all took out remote licences in the last three years. Silkbet Limited holds three licences under a single account number (101183), active since 7 May 2026, and its head office is in Southampton. As of 24 August 2026 the Silkbet site had not yet gone live, so it is not on the ranking yet but it sits in the register. Greenlight Bet’s site is a “Launching Soon” placeholder with an email sign-up — no licence text, no payment methods, no offer. It is not on the ranking either, because a brand with no live product is not a bookmaker to be reviewed.

What “new” actually means for a punt

A newer licence does not mean a worse product. The Commission’s checks are conducted before a licence is issued, so a brand whose licence was granted in 2025 has been through the same suitability review as one granted in 2002. What changes is the product set: a brand launched in 2025 has usually been built around a bet builder, in-play markets and a same-game multi from day one, where an older brand may have bolted those features on. It also tends to carry fewer archived promotions, which means fewer expired bonus codes still floating on affiliate sites.

The other difference is footprint. Swifty Sports, Bet600 and Betboro are UK-only and built for British punters. Betway, BetMGM, 10bet and Kwiff are international products that have shipped a UK skin. Which of those the bettor prefers is a matter of taste, but the consequences are not symmetrical: a UK-only brand usually pays out faster in pounds sterling and offers Best Odds Guaranteed on British and Irish racing, while an international one may carry a wider pre-match menu on European football and tennis.

The ten newest UK betting sites compared

• Overall score — a composite of licence freshness, app quality, market depth and the cost of the welcome offer.
• Commission account — the number a punter types into the Gambling Commission’s public register to confirm the licence.
• Licence holder — the legal entity that holds the licence. Several brands can run under one holder, and one holder can run several brands.
• Key terms on offer — what the operator’s own terms state on the welcome offer, with the headline condition carried forward.

The two columns worth weighing side by side are the licence holder and the headline term. The licence holder tells the punter whether the brand is run by a UK company or by a Gibraltar or Malta parent — and which parent bodies to hold to account if a withdrawal stalls. The headline term tells the punter the cost of the welcome offer at minimum odds: at Betway the bettor needs a first bet of £10 at 2.00, at Bet600 the bettor needs five bets of £10 at 2.00 inside a week, and at Betboro the bettor needs three selections at 1.60 or higher on a single wager. The first two pay back the same £40 in free bets on paper; the second pays out the same only if all five qualifying bets win.

How the ten were picked

The set comes from the Commission’s public register of remote general betting licence holders. A brand is included if it holds such a licence, has a live UK-facing site, and was either granted its licence recently or operates a newer UK-facing product than the parent company. Betway, 10bet and LiveScore Bet are included on the second ground; the others on the first. Brands whose Commission licence is held but whose UK site is not yet live — Silkbet and Greenlight Bet as of late summer 2026 — are kept off the ranking because a punter cannot open an account with them today.

Reading the welcome offer

Every welcome offer on the table is a free bet, not a cash bonus, and the stake is generally not returned with a winning free bet. A £25 free bet at Betboro, if it wins at odds of 3.00, returns £50, not £75. A £40 free bet at Betway, split into four £10 tokens, returns the same proportion: each token pays out the profit only. BetTom is the only operator in the table that splits its welcome package across two products, with a free bet on the sportsbook side and free slot funds on the casino side, and the two are credited separately.

The minimum odds quoted in the table are the floor below which the qualifying bet does not count. Betway and Bet600 set the floor at 2.00; Betboro sets it at 1.60; BetTromo’s qualifying bet minimum odds are not stated in the App Store listing. A qualifying bet at odds below the floor does not trigger the offer, and a qualifying bet on a market that is later voided usually does not trigger it either. Reading the small print on the operator’s own terms page is the only way to know.

Where the table leaves gaps

Two columns a punter might expect are not on the table. There is no withdrawal-time column because the published figures vary by payment rail, by account status and by whether the customer has completed the financial vulnerability check. There is no maximum-payout column because the published caps differ by sport, by market and by account history. Both are stated from each operator’s own terms, and both are the kind of thing that changes quietly.

What every UK betting site has to be

The Gambling Act 2005 covers Great Britain — England, Scotland and Wales. Northern Ireland has its own older regime and is outside the Act, so a “Great Britain licence” or “GB-licensed” is the right phrase and “UK licence” is loose. Since the Gambling (Licensing and Advertising) Act 2014, an operator whose remote facilities are used in Great Britain needs a Commission licence wherever the operator is based, and a Curaçao, Maltese or Gibraltar licence does not count on its own. There is no state monopoly and no cap on the number of licences.

The Commission publishes a public register that can be searched by business name, trading name, domain or account number. That register is the whole test of whether a brand holds a licence: a brand that is not on the register is not licensed for Great Britain, however loudly it markets itself. The register is the document behind every “Commission account” column on the table above. A punter who wants to check the licence types a brand name into the search box; the search returns the licence holder, the licence number and the licence categories. The categories that matter here are remote general betting standard (real events), remote general betting standard (virtual events), remote general betting limited, remote pool betting and remote betting intermediary (for exchanges). Financial spread betting sits with the Financial Conduct Authority, not the Commission.

Identity verification has been a licence condition since 7 May 2019: name, address and date of birth are checked before the first deposit, even when the first deposit is a free bet or bonus. Credit cards have been banned for gambling in Great Britain since 14 April 2020 — including credit-card-funded payments through an e-wallet — so a “debit card only” headline on a welcome offer is not a quirk of the operator, it is the law. The minimum age is 18 across the board, and an age rating of 17+ on an App Store listing is the platform’s own classification, not a relaxation of the rule.

On in-play, virtuals and novelty markets

No statutory list of permitted bets or markets exists. An operator holds a licence for a category and offers markets under its own rules and the Licence Conditions and Codes of Practice (LCCP). In-play betting is offered by GB bookmakers and the controls are the operator’s licence conditions and customer-protection duties. Esports are treated like any other event; virtual events are a separate licence category. Bets on politics, TV shows and novelty markets are offered by GB bookmakers and no statutory prohibition was found.

There is no statutory cap on stakes in sports betting. Operators set their own maximum stakes and may restrict customers. The cap that exists is on bonus wagering: since 19 January 2026, wagering requirements on bonuses have been capped at 10x the bonus, and mixed-product promotions — offers that require gambling on two or more product types, such as a sportsbook-casino bundle — have been banned. Whether the cap applies to a free bet with no wagering condition is not established, and there is no published cap on the money value of a bonus. A bonus of £10 at a 50x turnover needed £500 of qualifying bets before the cap; under the cap, no more than £100.

Advertising, sponsorship and what the punter sees

Advertising is not licensed by the Commission. It runs through the CAP Code (non-broadcast) and BCAP Code (broadcast), enforced by the Advertising Standards Authority, alongside the LCCP marketing conditions. CAP Code section 16 keeps marketing socially responsible, away from under-18s, and clear of anyone who is or seems to be under 25 (with an exception for marketing placed where a bet can be placed directly). The “whistle-to-whistle” rule is an industry code, not law: betting advertisements are not shown on television from five minutes before a live sporting event to five minutes after it, before the 9pm watershed, with horse and greyhound racing excluded. The Premier League clubs’ withdrawal of gambling sponsorship from the front of matchday shirts from 2026/27 is voluntary.

Affiliates carry the operator’s marketing. Operators are responsible for what their affiliate sites publish, which is why a promotion code that surfaces on a third-party page is treated by the Commission as the operator’s own marketing. Promo codes do not appear on this page for that reason: every promotion described here is one the operator publishes on its own site or app, and every promotion runs through the operator’s own small print.

What happens when a site is unlicensed

Providing gambling facilities in Great Britain without the licence the Act demands is an offence under section 33 of the Gambling Act 2005, aimed at the operator. The customer’s own position is murkier. No criminal offence targets a customer who simply bets on an unlicensed site. What a customer loses is the protection: no GAMSTOP coverage, no Commission complaints route, no approved dispute-resolution body, no British consumer redress if funds are withheld, and not bound by the 10x bonus cap or the £150 vulnerability check. Enforcement is disruption rather than blocking: cease-and-desist notices, search-engine referrals, work with registrars, hosts and payment providers. Court-order DNS blocking powers have been granted or are about to be granted, but that is not the same as ISP blocking being in operation today. The honest framing is the one the Commission’s own pages use: licensed means checks, limits, GAMSTOP, bonus cap, and verification before the first bet; unlicensed means none of those protections and possible loss of funds.

Safer gambling at a new UK betting site

A licensed bookmaker in Great Britain is required to carry a baseline of safer-gambling tools, and the baseline has widened in the last two years. GAMSTOP is the national multi-operator self-exclusion scheme and has been a mandatory licence condition for online operators since 31 March 2020. A self-exclusion period can be six months, one year, five years, or five years with auto-renewal; after the minimum period, the exclusion stays in place for a further seven years unless the customer asks GAMSTOP to remove it. Every online bookmaker on this page takes part in GAMSTOP, and so does every other online bookmaker licensed for Great Britain. Betting shops use a separate service and are not covered.

The financial vulnerability check is a public-record check that runs when a customer’s deposits minus withdrawals exceed £150 in a rolling 30 days. It looks at bankruptcy and county court judgments, not at income and not at credit reference. The threshold is £150 net, not £150 gross. The condition has been in force since 30 August 2024, and the £150 trigger since 28 February 2025. Financial risk assessments — the affordability checks of the press — were announced in a Commission article of 7 July 2026 as a staged plan with no published start date, so the right phrasing is “announced, staged, no start date” rather than “in force”.

Deposit limits are a separate technical requirement. Operators must offer a gross deposit limit on a fixed time frame; the first changes have applied since 31 October 2025, and a second phase was postponed to 30 September 2026. Whether the second phase is live on every reviewed brand is not established. There is no state-set deposit or loss ceiling for betting; the limits are the customer’s choice. The Commission’s safer-gambling pages also list product restrictions, timeouts, reality checks and self-exclusion as the standard tools, alongside links to GamCare (the National Gambling Helpline), GambleAware, NHS gambling clinics and Gamblers Anonymous. Unibet’s UK site carries most of those and links to GamCare, GAMSTOP, Gambling Therapy and the BGC; Midnite links to GambleAware, GamCare, GamStop and BetBlocker; Fitzwilliam Sports links to GambleAware, GamStop and Gamblers Anonymous.

When the right answer is to stop

A self-exclusion at GAMSTOP covers every licensed online bookmaker in Great Britain, not just one brand. A punter who has decided to stop gambling is not closing an account; they are closing the door on every licensed site at once. The minimum period is six months; the longest is five years plus a seven-year tail. A punter who is unsure whether to exclude themselves can call the National Gambling Helpline on 0808 8020 133, free from any UK number, any time. NHS gambling clinics offer face-to-face support in most regions.

The offshore gap

A punt at an unlicensed site is a punt outside the GAMSTOP scheme, outside the Commission’s complaints route and outside the British redress system. The bettor is not on the wrong side of the law, but the protections do not follow the bet. A site that holds a Curaçao or Malta licence is licensed in Curaçao or Malta, not in Great Britain, and the Commission’s enforcement is disruption: cease-and-desist letters, search-engine referrals, registrar and host work, and payment-provider pressure. The bettor who plays at an unlicensed site is, in plain terms, gambling without a safety net.

The operators, in detail

Betway — the international brand on a fresh UK licence

Betway’s UK welcome offer is £40 in free bet tokens, paid as four £10 credits, on settlement of a first bet of at least £10 at minimum odds of 2.00. The credits expire seven days after they are credited, and the deposit that triggers the offer must come from a debit card. Betway Limited holds remote general betting licence 39372 for real events; the Commission’s public register is the source for both the account number and the category. The Betway app is published by the same company and carries a 17+ App Store age rating.

The offer is straightforward for a bettor with a £10 to commit on a single match. The cost is the seven-day expiry, which is short enough that an unfocused customer can lose the credits before placing them. The minimum odds of 2.00 rule out low-margin favourites, so the qualifying bet should be on a price the bettor would back anyway, not on a filler.

Betboro — the small-stake matched free bet

Betboro’s sports welcome offer is a 100% matched free bet of up to £25 on the first qualifying wager. The qualifying wager is a first bet of £5 to £25 with at least three selections, each at 1.60 or higher. The debit card deposit is at least £10. The licence is held by Webmedia Development N.V. under account 44181. The matched-free-bet structure rewards a small first bet with a free bet of the same size, so a £15 first bet returns £15 in free bet credits on settlement. The 1.60 floor and the three-selection rule mean the qualifying bet has to be a small accumulator or a same-game multi; a single at odds below 1.60 will not trigger.

For a bettor with a £15 to commit on a Saturday accumulator, the offer is a clean £15 in free bet credits. The three-selection rule forces the bettor to back at least one selection they would not have backed otherwise, and the 1.60 floor cuts off the shortest-priced favourites. Betboro is the entry of the table for a small-stake punter who wants the matched structure without committing to a £10-per-bet accumulator campaign.

BetTom — the split product welcome

BetTom’s sports welcome offer is 50% back as a free bet of up to £50, with a matching 50% back up to £50 as free slot funds for casino play. The two halves are credited separately and run on different wagering rules. Bet Tom Limited holds the licence under account 64959. The offer is, on paper, the largest single welcome package in the table: up to £100 back across the two products. In practice, the bettor who only wants the sportsbook side gets half of it.

The split is the trade-off. A pure sportsbook punter is being offered a casino product they will not use, and a casino punter is being offered a sportsbook product they will not use. The right read is that BetTom is built for customers who play both. A punter who only plays one should treat the offer as half its headline value.

Swifty Sports — the racing-and-football shortlist

Swifty Sports offers Best Odds Guaranteed, Cash Out on horse racing and football markets, daily price boosts, live streaming and in-play betting; Bet Builder is listed as coming soon. Swifty Global (UK) Ltd is the licence holder under account 58957. Best Odds Guaranteed pays out at the starting price if that is higher than the price taken, which matters most on British and Irish racing. Cash Out on horse racing and football is wider than the typical Cash Out menu and gives the bettor more in-play exits. The price boosts and the live streaming are aimed at the racing and football punter, not the esports or tennis customer.

Swifty Sports is a UK-only brand built for the British racing and football calendar. A bettor who lives on Premier League accumulators and Saturday racing will find the product familiar; a bettor who wants esports and tennis depth will not.

DAZN Bet — the broadcaster’s sportsbook

DAZN Bet deposits start at £5 by debit card, Apple Pay, Paysafecard, Trustly and Skrill, and at £20 by PayPal, with no processing fees. DZBT Limited holds the licence under account 48756. The DAZN brand began as a sports broadcaster, and the sportsbook carries a layout built around live streams rather than markets. The £5 minimum deposit is the lowest in the table and suits a bettor who wants to place a small in-play wager without committing a fiver; the £20 PayPal minimum is set by PayPal, not by DAZN, and is the standard PayPal floor.

The sportsbook is the broadcaster’s, and the bettor who watches DAZN for live sport will recognise the cards. The bettor who does not watch DAZN gets a sportsbook with a broadcaster’s layout, which is a more visual medium and a slower way to find a market.

Betmaster — the Maltese operator with a GB licence

Betmaster is operated by BM Solutions GB Ltd, registered in Malta, and states it holds Gambling Commission account number 65699. The site is brand-new and the published terms are still being filled in. The licence is on the Commission’s register; the product is on the site. A bettor who wants to back at the brand should check the published payment methods and the welcome offer before depositing, because both are stated on the operator’s own page rather than in third-party listings.

The Betmaster position in the table is for a bettor who wants a brand-new operator on a fresh licence and accepts that the small print is thinner than at the more established names.

BetMGM — the American casino brand in the UK

The BetMGM UK app is published by LeoVegas Gaming PLC and lists Gambling Commission account number 39198. The product carries both a sportsbook and a casino. The BetMGM parent runs a US casino brand, and the UK arm runs on LeoVegas’s mobile platform. The sportsbook has the same markets as the rest of the table and a casino tile that the bettor can ignore. The app is published under LeoVegas and carries a 17+ App Store age rating.

The right read is that BetMGM UK is a LeoVegas product with a BetMGM label. A bettor who already uses LeoVegas for casino will find the sportsbook familiar; a bettor who wants a pure sportsbook will find the casino tile an irritation.

Bet600 — the five-bet welcome

Bet600’s app welcome offer requires at least five qualifying single bets of £10 or more at minimum odds of 2.00 within the first seven days of registration, after which one £10 free bet is credited. Tyche Tech Limited holds the licence under account 44731. The structure is unusual: rather than one qualifying bet and a £10 free bet, the offer asks for five. The £50 of qualifying stakes is real money that the bettor stands to lose on the qualifying bets; the £10 free bet is what comes back.

For a bettor who would back five singles at minimum odds of 2.00 anyway in their first week, the offer is a free £10. For a bettor who would not, the offer costs the difference between five singles they would have placed and five singles they are placing only to qualify. The right read is that the offer rewards an active first week, not a one-off deposit.

LiveScore Bet — the score-feed sportsbook

LiveScore Bet accepts debit cards (Visa and Mastercard), Apple Pay, PayPal, Pay by Bank (Open Banking) and Revolut Pay. LiveScore Betting and Gaming (Gibraltar) Limited is the licence holder under account 56859. The brand runs off the LiveScore score feed, and the in-play cards carry live scores alongside the markets. The product is built for the in-play customer. The Revolut Pay option is unusual among UK sportsbooks and suits a bettor whose bank is Revolut.

For a bettor who already uses the LiveScore app for scores, the LiveScore Bet app adds markets to a familiar layout. For a bettor who does not, the product is a sportsbook with a heavier score presence than the rest of the table.

Fitzwilliam Sports — the safer-gambling shortlist

Fitzwilliam Sports offers instant deposits, fast withdrawals, timeouts and deposit limits, and links to GambleAware, GamStop and Gamblers Anonymous. SBKI Limited holds the licence under account 48760. The product page leads with the safer-gambling tools rather than with the welcome offer, which is the right read of where the brand sits. A bettor who values the named after responsible-gambling signposting more than the headline offer will find Fitzwilliam Sports a quieter site to bet with.

The terms on the publisher are the lighter side of the table; the safer-gambling page is the heavier side. For a customer who wants a smaller, named-after-tool sportsbook, Fitzwilliam Sports is the choice of the ranking.

What the licence costs the operator and what the odds carry

The bookmaker’s margin is the share of every pound staked that the operator keeps on a market, and it lives inside the odds. A market priced at 1.91 and 1.91 has an overround of about 4.7% and a margin of about 4.5%; a market priced at 2.00 and 2.00 has no margin. The bookmaker’s margin is the gap between 100% and the payout share, where the payout share is the reciprocal of the sum of the reciprocals of the odds across all outcomes. On a three-way football match priced 2.10, 3.40 and 3.60, the payout share is 95.4% and the margin is 4.6%. The lower the margin, the better the price for the bettor.

The Commission’s published retail data on operator margins has not been repeated here because the figures change event by event and the only honest statement is that a margin of 5% is ordinary for an English Premier League match, 3% to 4% is sharp, and 7% to 8% is wide. A bettor who wants to see the margin in the odds can add the reciprocals of the prices on the betting slip and subtract the sum from one. A market whose prices sum to less than 110% on a two-way line or 108% on a three-way line is a sharp one.

The tax line

The player pays no tax on betting winnings in Great Britain. General Betting Duty is the operator’s tax on gross profits, currently 15%; from 1 April 2027 a new remote betting rate of 25% applies within it, while remote bets on UK horse racing, bets on self-service betting terminals in licensed premises, pool betting and in-person betting stay at 15%. Whether operators pass the new duty on through the odds is not established, and the right framing is that duty is an operator cost, not a customer charge. Spread betting has its own rates: 3% on financial spread bets and 10% on other spread bets. The Commission’s statutory levy is a separate charge and is not a tax.

The promotion cap

Wagering requirements on bonuses are capped at 10x the bonus since 19 January 2026, and mixed-product promotions are banned. A £10 bonus at a 50x turnover needed £500 of qualifying bets before the cap; under the cap, no more than £100. None of the welcome offers on the table carries a wagering requirement in the small print published on the App Store listing — they are free bets, whose stake is not returned with a win — but the cap applies to any cash bonus a customer accepts later. A punter who is offered a £5 casino bonus on top of a free bet should treat the bonus as a 50-bet wagering job before withdrawing.

What “new” will mean by the end of 2026

The Commission’s register is updated every working day. A brand that holds an account number today may have been granted it a decade ago; a brand that was granted its account number last month may already be on its second UK-facing site. The set of newest UK betting sites for 2026 will include some of the brands on this page and a few that have not yet been granted a licence. Silkbet Limited, with three licences under account 101183 active since 7 May 2026, is on the register but not yet on a live site; Greenlight Bet is on no register and shows only a launching-soon placeholder.

The set that will drop is smaller. Betdaq announced that there will be no markets on the site after 21 October 2026, with account access until 4 November 2026 for viewing statements and withdrawing balances. Betdaq is not on the table because the brand is closing its betting exchange rather than launching one, but the closure is a reminder that a register entry is not a permanent feature. UK online poker players moved to PokerStars on Betfair on 7 October 2026, and Betfair account balances are held in pounds sterling; the Betfair exchange continues to run. Lottoland UK’s app combines casino, lottery betting, sports betting and scratchcards, and it states it is licensed by the Gambling Commission for customers in Great Britain; the brand is older than the table but the sportsbook is newer than the casino.

The honest answer to “what is the newest UK betting site” is: a licensed site on the register, run by an operator that has passed the Commission’s fit-and-proper test, with a UK-facing product the punter can open today. The next twelve months will add a few names to that list and drop a few. The names on this page are the ones on the list at the time of writing.

Frequently asked questions

How can it be checked that a bookmaker holds a Gambling Commission licence?

The Commission’s public register can be searched by business name, trading name, domain or account number. Each table entry above lists the account number and the licence holder. A licensed brand will appear on the register with a category and an issue date; an unlicensed brand will not. The register is the test.

How is the return on a bet worked out from the stake and the odds?

The return is the stake multiplied by the decimal odds. A £10 bet at odds of 3.00 returns £30; the stake is included. The net profit is the stake multiplied by (odds minus 1), so £20 profit on the same bet. A combination bet multiplies the odds of the legs into one price.

What is the bookmaker’s margin and how can it be seen in the odds?

The bookmaker’s margin is the share of every pound staked that the operator keeps on a market. It is one minus the payout share, where the payout share is the reciprocal of the sum of the reciprocals of the prices on all outcomes. A two-way line whose prices are both 1.91 has an overround of about 4.7% and a margin of about 4.5%. A three-way line at 2.10, 3.40 and 3.60 has a margin of about 4.6%.

How do fractional odds such as 5/1 convert to decimal odds such as 6.00?

The conversion is odds minus 1 plus 1. So 5/1 is 5 plus 1, which is 6.00. Evens (1/1) converts to 2.00. 11/4 converts to 2.75 plus 1, which is 3.75. The stake is included in the decimal odds, so a £10 bet at 6.00 returns £60 if it wins, not £50 profit.

Which tools for controlling play does a licensed bookmaker have to offer?

A licensed online bookmaker must offer deposit limits, timeouts, reality checks, product restrictions and self-exclusion, and must be part of GAMSTOP. The Commission’s safer-gambling pages list those tools as the minimum, and the customer can also call the National Gambling Helpline on 0808 8020 133 for free, confidential support at any time.

Are betting winnings taxed in Great Britain, and who pays General Betting Duty?

The player pays no tax on betting winnings in Great Britain. General Betting Duty is the operator’s tax on gross profits, currently 15% and rising to 25% on remote betting from 1 April 2027, with UK horse racing, betting terminals, pool betting and in-person betting staying at 15%. The duty is an operator cost and is not deducted from the customer’s winnings.

Content created by the «Basketball betting» team