What is a Heinz bet? The 57-bet accumulator and its price

Updated October 2026

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Data current as of 27 October 2026, checked against the Gambling Commission’s public register of licence holders.

A Heinz bet is a full-cover multiple on six selections. It splits those six picks into every possible combination of doubles, trebles, four-folds, five-folds and the single six-fold accumulator — 57 bets in total, with no singles. The 57-line structure is the headline; the cost is the story. At £2 a line the punter pays £114 for the privilege of having 57 separate chances to win from one set of picks, and the bookmaker’s margin runs through every one of them. Understanding how the lines are built, what each one pays and what the bookmaker keeps is the only way to judge whether the structure suits the bet you are actually trying to place.

This page is for the British punter weighing a Heinz on a Saturday card, comparing bookmakers, and wanting to know the real cost before the bet is placed. It walks through what a Heinz is, how it differs from a Lucky 15, a Yankee and the Super Heinz up the ladder, what the Gambling Commission requires of a licensed bookmaker, how a free bet applies (or fails to apply) to 57 lines at once, and what the ten reviewed operators actually put on the table for full-cover multiples. The arithmetic in the worked example belongs to the page: it is an illustration, not a quoted price, and the result is given as a band because the margin and the leg prices move the answer by far more than the formula does.

The ten bookmakers reviewed for full-cover multiple betting

A full-cover multiple is a generic product — every major British bookmaker offers it — so the question is not “who offers a Heinz” but “who treats the 57 lines well once the bet is on the slip”. The list below is ordered by what a punter is actually choosing between: a clear Heinz entry on the bet slip, an honest settlement when one leg goes down, and a free-bet or acca-insurance mechanic that does not silently shrink when applied to 57 lines. All ten are holders of a Gambling Commission remote licence for Great Britain; the licence number and the licence holder sit beside each brand in the comparison further down, and the Commission’s public register is the place to verify any one of them before depositing.

What the table does not show is the cost of a Heinz. The Commission’s public register settles who is licensed; it says nothing about how a bookmaker prices 57 lines or whether its acca insurance honours a Heinz at all. Those questions sit further down, in the section on bonuses and free bets, and they are the ones a punter loses money on if they go unanswered.

The fundamentals of a full-cover bet on six selections

A full-cover bet is a single name for “every multiple that can be built from a given set of selections”. On six picks the Heinz is the standard form; on three picks the same logic produces a Trixie, on four a Yankee, on seven a Super Heinz and on eight a Goliath. The ladder is fixed by the mathematics of combinations: the more selections, the more ways the picks can be combined, and the more lines the bet carries.

The Heinz is built from 6 selections and 57 bets, distributed across every multiple combination (doubles, trebles, four-folds, five-folds and the six-fold accumulator). It is a full-cover bet with no singles, and the design means every winning line depends on at least two selections, matching the accumulator punter’s typical preference.

The 57 lines are settled independently. A win on the six-fold accumulator pays out the longest price the bet carries; a win on a single double pays out the shortest. There is no consolidation — the punter does not roll the doubles into a single payout, and the bookmaker does not pay them as one. Each line is treated as a separate bet, with its own stake, its own combined odds and its own settlement against the result. The aggregate return on a winning Heinz is the sum of every line that wins, and a Heinz only “wins” as a single concept if every line wins — at which point the six-fold pays by itself a sum that dwarfs the rest of the return, and everything below it is rounding.

When one selection in a multiple is void, the bet drops to the next lowest multiple: a treble becomes a double, a four-fold becomes a treble, and the six-fold accumulator settles as a five-fold on the five remaining legs. This is the standard bookmaker rule, applied across the industry, and it is the reason a Heinz does not die the moment one of the six picks is pulled. The downside is that a void leg is treated as winning at odds of 1.00 (decimal) for the purposes of the line, not refunded as a separate stake. A punter who has placed a £2 Heinz on six football teams and one of them is postponed does not get a £2 back; they get a 57-bet structure on five legs, and the price of every line that included the voided selection collapses accordingly. Whether the original stake on the voided lines is returned depends on the bookmaker’s small print, and it is worth checking before placing the bet — particularly for a system like the Heinz where a voided leg touches 32 of the 57 lines (every multiple of size two or more that included it).

How a Heinz differs from the bets above and below it on the ladder

The full-cover ladder is built on a single rule: the more selections, the more lines, the more the stake climbs. A Trixie on three picks is 4 bets; a Yankee on four is 11; the Heinz on six is 57; the Super Heinz on seven is 120; the Goliath on eight is 247. The growth is not linear — each new selection adds a new set of multiples at every size, which is why doubling the number of picks from three to six multiplies the line count by roughly 14 rather than by 2.

The practical consequence is a stake curve that punts the Heinz into “small-stake punter, long-shot acca” territory. A £2 Heinz on six legs costs £114. A £2 Super Heinz on seven legs costs £240. A £2 Goliath on eight legs costs £494. The cost of moving up the ladder is paid in cash, not in probability, because the additional lines at the top end (the bigger accumulators) carry such long prices that they only land when the underlying picks were almost all winners to begin with. Most Heinz wins, in practice, come from the doubles and trebles. The six-fold is the prize the punter is really buying, but the bulk of the actual cash returned usually arrives through the smaller lines.

The “flag” and other Heinz variants

A “Heinz flag” is a smaller sibling: a flag bet covers a subset of the full-cover multiples. On six selections, a Heinz flag comprises 21 bets (the doubles and trebles only, no four-folds, no five-folds and no six-fold). The trade is cheaper — £2 a line means £42 total — and the punter gives up every line that needs four or more legs to win. A “Super Heinz flag” is the same idea one rung up. The flag is the answer for a punter who likes the diversity of the full-cover structure but cannot justify the stake on the higher multiples, and it is the one variant worth knowing the name of, because the bookmakers’ Heinz calculators will often offer it as a side toggle.

There is also a structural question worth settling: a “Heinz” is, strictly, a six-pick bet. A “Super Heinz” is seven. A “Goliath” is eight. The punter who sees a “Heinz” advertised at a higher count is looking at a misnamed bet or a special offer, and the rule of thumb is to ignore the marketing name and count the legs. Sixty-three lines on six picks is a Lucky 63. Fifty-seven lines on six picks is a Heinz. The line count tells the punter what the bookmaker is actually offering.

What the Gambling Commission requires of every bookmaker on this list

Every brand reviewed here holds a remote operating licence from the Gambling Commission, the non-departmental public body that regulates commercial gambling in Great Britain under the Gambling Act 2005. The Commission’s public register is the single test of who is licensed: a punter can search by business name, trading name, domain or account number, and the entry shows the licence holder, the licence category and the remote operating licence number. The 10 brands in the comparison above each have an account number against a named licence holder — the holder is the legal entity the Commission regulates, which is not always the trading name the punter sees on the app.

A remote general betting standard (real events) licence covers the standard sportsbook product, including a Heinz on real fixtures. A remote betting intermediary licence covers a betting exchange. Of the brands on the list, Smarkets is the only exchange; the other nine are sportsbooks running on standard licences. A betting exchange does not price a Heinz in the same way as a sportsbook — the punter backs and lays selections individually and assembles the multiple themselves — and the standard commission of 2% on eligible exchange bets (with new customers offered 0% commission for 60 days on a minimum first deposit of £10) is the closest analogue to a sportsbook’s margin.

The Commission’s other obligations, beyond the licence, frame the rest of this page. Identity verification is mandatory before the first deposit or first bet, including before a free bet or bonus is used; the minimum age is 18; credit cards have been banned for gambling in Great Britain since 14 April 2020 and the ban reaches credit-card-funded payments through an e-wallet. No anonymous play is possible at a licensed site, and a punter who wants to test a Heinz with small stakes will still hand over name, address and date of birth to do it. The cost of a Heinz is therefore not only the £114 in stake; it is also the time spent verifying and the data given to the bookmaker before the bet is placed.

In-play betting is offered by every major GB bookmaker and the rules sit inside each operator’s licence conditions and the LCCP (Licence Conditions and Codes of Practice), not in statute. There is no statutory list of permitted bets or markets in Great Britain; an operator holds a licence for a category and offers markets under its own rules. A Heinz on in-play selections is a standard product, but the punter should be aware that a bookmaker may restrict or suspend a market mid-event, which is the operator’s right under its terms and not a breach of any Commission rule. Esports, virtual events, politics, TV shows and novelty markets are all offered by GB bookmakers and no statutory prohibition was found on any of them. Virtual events sit on a separate licence category; everything else is treated as a real event under the same standard licence.

The bookmaker’s margin is a different topic from the Commission’s licensing, but the two sit on the same page because the margin is what every price carries. A sportsbook builds its margin into the odds: on a three-way football market (home / draw / away) the payout share of the three outcomes — 1 divided by the sum of the reciprocals of the decimal odds — is the fraction of every pound staked that the bookmaker returns to customers in aggregate, with the rest being the margin. A margin of 5% is standard for major football; a margin of 8% or higher on a smaller market is common. For a Heinz, where every leg carries its own margin and the legs combine, the effective margin on the 57-bet structure is the weighted average of the margins on the individual markets that feed it. The bookmaker does not advertise this figure; the punter has to estimate it from the prices on the slip.

What the punter actually pays to play

The Heinz is a stake-multiplier bet before it is anything else. At £2 a line the punter pays £114, full stop, irrespective of how many legs win. A common misreading is that the cost is the stake of the “bet” — that £2 is the price of entering. It is not. £2 is the stake on each of 57 lines, and the punter pays £114 whether every leg wins or whether only one leg comes in. The shape of the loss is also different from an accumulator: a Heinz with one winning leg is not a “near miss” in the way a five-fold accumulator with one leg gone is — a Heinz with one winner has zero lines settled as a winning bet, because every line needs at least two winners.

The economics of a Heinz are simple when the punter faces them head-on. A bet costs £114. The return is whatever the winning lines pay out, summed. A six-fold winner pays the headline number the punter bought the bet for in the first place, and the small change comes from the lower multiples. A punter who only wins the doubles and trebles has had a quiet weekend; a punter who wins the six-fold has paid for the year.

The free-bet angle is where the cost really escalates. A “free bet” is a token the bookmaker credits the account with, and the standard industry rule is that the free-bet stake is not returned with a win — the punter gets the profit, not the profit plus the free-bet amount. A £10 free bet at odds of 5/1 (6.00 decimal) returns £50 in profit, not £60. The value of a free bet is therefore the expected profit across the markets it is used on, not the face value, and on a Heinz the question is which lines the free bet is applied to. A free bet that can be used on a single line of a multiple (one of the 57) frees up the cash stake on that line, not on the whole bet. A free bet that can be staked on the full Heinz — applied as 57 separate free-bet stakes, which most bookmakers do not allow on a system bet — has a different value, and most operators exclude the system or full-cover bet from the free-bet eligible markets. The punter who wants to use a free bet on a Heinz should read the offer’s small print, because “free bet” is a marketing term and the operator decides which markets the token touches.

A price boost, an “enhanced odds” offer or a “Best Odds Guaranteed” promotion is a separate mechanism. A price boost raises the price of one or more selections, often within an accumulator, and the cost is borne by the bookmaker; the punter gets the higher price. A Best Odds Guaranteed offer — William Hill runs one on UK and Irish horse racing from 8 AM on the day of the race, on singles and multiples — pays out at the higher of the price taken and the starting price if the starting price is bigger. For a Heinz on horse racing, the boost applies to every line that includes a horse whose SP beats the price taken, which can lift a return noticeably when the market moves. The catch is that BOG does not apply to ante-post bets, tote bets or pari-mutuel bets, and a Heinz that includes an ante-post leg will not get the boost on that leg.

A stake limit is a quieter cost. The bookmaker states a maximum stake on a Heinz — usually lower than the maximum on a single — and a punter whose plan exceeds the limit is either told to lower the bet or refused. Most of the reviewed brands publish their limits in the bet-slip area, and the cap is one of the first things to check before building a £5-a-line structure (£285 in total) on a six-fold that the punter wants to size up.

The bet builder and the in-play Heinz

A bet builder is a same-game multiple — the punter picks several outcomes within a single match (result, both teams to score, total goals, player to score, corners, cards) and the bookmaker prices them as one accumulator. The Heinz is built across multiple events, so a bet builder is not a Heinz, but a bet builder is often the building block the punter uses as a single leg in a Heinz. A 10-selection bet builder at LiveScore Bet, for example, is a single line in a 57-line Heinz if the punter treats it as one of the six picks. The cost is real: a 10-leg bet builder inside a Heinz means 57 lines each containing a 10-leg internal multiple, and the effective price of the bet builder leg compounds the cost of the Heinz around it.

In-play Heinz bets work the same way as pre-match ones in structure, but the price moves underneath the punter while the bet is being assembled. Most sportsbooks lock the price when the leg is added to the slip, and the punter who builds a six-leg Heinz across three live football matches will see the in-play prices move as goals go in elsewhere. The Heinz is not a “live” bet in the way a single in-play wager is — the punter commits the 57 lines when the bet is placed, and the prices inside are taken at that point. The bookmaker’s right to suspend a market in play means one or more legs may become unavailable mid-build, and the punter either waits for the market to resume or drops the leg from the Heinz, which means dropping every line that depends on it. The trade is sharper than a pre-match Heinz, because the price is moving while the bet is being constructed.

Cash Out is the partial-exit mechanic: the bookmaker offers to settle the bet early at a price of its own. Cash Out on a Heinz is offered as a single cash-out value across all 57 lines, calculated by the bookmaker on its own model. A punter who Cashes Out a Heinz with five winning legs takes a guaranteed return rather than waiting for the sixth leg, and the bookmaker’s offer is built to include a margin. The offer is rarely a gift; it is the bookmaker’s price for removing the punter’s exposure on the final leg, and the value is whatever the bookmaker says it is at that moment. Paddy Power’s Cash Out is one example of the mechanic; 888sport and Betboro also offer it on football, racing and tennis. The punter who wants Cash Out on a Heinz should treat the offer as a price, not a benefit — there is no “right” time to take it, only a price the punter is willing to accept.

Responsible gambling on a bet that costs £114 at the click of a button

A Heinz is one of the easier bets to over-stake. The unit stake looks small — £2 a line is a casual amount on a single — and the total (£114) is large enough to matter. The Commission does not set a stake or deposit ceiling for the customer; the operator’s own limits and the customer’s chosen deposit limit are the constraints. The Commission’s Remote Technical Standards require operators to offer a gross deposit limit on a fixed time frame (the first changes applied from 31 October 2025, a second phase was postponed to 30 September 2026 and whether it is live is not established in the public record), and the customer can also set a personal deposit limit below that. There is no state-set ceiling on losses, stakes or deposits in British sports betting.

GAMSTOP is the national multi-operator self-exclusion scheme, mandatory for every GB-licensed online operator since 31 March 2020. The self-exclusion can be set for six months, one year, five years, or five years with auto-renewal, and after the minimum period the exclusion stays in place for a further seven years unless the customer asks GAMSTOP to remove it. GAMSTOP covers online sites and apps; it does not cover betting shops, which use a separate self-exclusion process. A punter who has self-excluded through GAMSTOP cannot place a Heinz at any of the ten brands in the comparison, and the bookmaker’s terms require the firm to refuse the bet.

A financial vulnerability check, under LCCP condition 3.4.4 in force since 30 August 2024, applies to licensed remote betting when a customer’s deposits minus withdrawals exceed £150 in a rolling 30 days (the threshold has applied since 28 February 2025). The check is a public-record check — for example, the presence of bankruptcy or county court judgments — and is not an income check or a credit reference check. The Commission has announced a separate set of “financial risk assessments” in a staged plan (a Commission article of 7 July 2026), with no start date; they are not yet in force. A punter who is a heavy Heinz bettor will meet the £150 threshold quickly, and the bookmaker will run a vulnerability check before the next deposit clears.

Help is available outside the bookmaker. GamCare runs the National Gambling Helpline. GambleAware funds treatment and education. The NHS runs gambling clinics. Gamblers Anonymous runs peer-support meetings. The Commission does not endorse a single provider, and none of the ten brands reviewed here is a treatment service; the brands are commercial operators, and the support sits elsewhere.

A Heinz in particular is a bet where the cost-to-stake ratio is hidden: the punter who habitually places £2 a line on a Saturday card is committing £114 every weekend, and the loss across a season is whatever the bookmaker’s aggregate margin is across the 57 lines, compounded by every losing weekend. The discipline that applies to any bet applies harder to a Heinz: a fixed budget, a stake that does not chase losses, and a willingness to walk away when the entertainment is not worth the money.

The arithmetic of a Heinz on six illustrative legs

The Heinz is a payout structure, so the calculation is a payout calculation: stake × odds for each winning line, summed. The example below uses three illustrative prices — 1/2 (1.50 decimal), evens (2.00) and 6/4 (2.50) — and a unit stake of £2 a line, which gives the £114 total stake noted earlier. The prices are an example, not a quoted offer, and the result is a band because the only thing that moves the answer is the price of each leg.

A six-fold accumulator on the six illustrative legs pays the longest price the bet carries. A bet of £10 on the six-fold at decimal odds 1.50 × 2.00 × 2.50 × 1.50 × 2.00 × 2.50 (or any permutation) gives a combined price of 11.25 × 11.25 — that is, two threes — so a £10 stake returns £112.50 plus the stake, a £112.50 profit. The same six selections as a Heinz at £2 a line (total stake £114) splits that return across the lines that include all six legs. A winning six-fold line at £2 stake pays out £2 × 11.25 = £22.50, and the rest of the return is whatever the 56 other winning lines add.

For the partial wins the maths follows the same pattern, line by line. A punter who wins five of six legs and loses one does not lose the whole bet — the 32 lines that include the losing leg are dead (every multiple of size two or more that includes the dead leg), and the 25 lines that include only the five winners are settled on the smaller multiples. The size of the return depends on which leg is dead. A punter who loses the leg at 1.50 (the shortest price) loses the lines containing that leg but keeps the lines built from the five longer-priced winners; a punter who loses the 2.50 leg keeps the lines built from the four remaining winners and the four 1.50 / 2.00 picks, and the bigger the dead leg the smaller the surviving return.

The band is therefore wide, and the conditions narrow it. If all six legs win, the Heinz returns roughly £1,250 to £1,400 on a £114 stake (the band reflects the range of plausible prices on the six legs, not the calculation, which is fixed once the prices are fixed). If five legs win, the return drops to a few hundred pounds, depending on which leg went down. If only the doubles and trebles settle — three or four winners — the return is in the tens or low hundreds. If only the doubles settle, the return barely covers the original stake. If one or zero legs win, the punter has lost £114 and the bet is over.

The single number to take from the arithmetic is the total stake: £114 at £2 a line, with the return varying by an order of magnitude depending on how many of the six legs win. The Heinz is not a bet that “wins by a little” — it is a bet that either hits the six-fold and pays well, or it does not, and the bulk of the stake is the price the punter pays for the chance at the long line. The punter who likes the structure should be honest about the case where the six-fold does not land: a £114 outlay, of which £112 is gone the moment a fifth leg fails.

Free bets, acca insurance and how they apply (or don’t) to a Heinz

The free bet is the cleanest case. A free bet is a token credited to the account after a qualifying bet, and the standard industry rule is that the free-bet stake is not returned with a win. The punter who places a £10 free bet at odds of 3/1 (4.00 decimal) and wins keeps £30 in profit, not £40. The value of the free bet is therefore the expected profit, not the face value, and the expected profit depends on the market the free bet is used on. A free bet used on a Heinz is usually restricted to a single line of the multiple (one of the 57), which is the only way the bookmaker can settle it cleanly. A free bet that can be applied across a full-cover bet in one go is rarer, and most operators exclude full-cover bets from the free-bet eligible markets.

BoyleSports’ Acca Insurance is the industry standard for “insurance” on a losing accumulator. The terms: opt-in required, minimum stake £5, minimum odds 1/2 (1.50 decimal), maximum refund £20 paid as a free bet that expires in 7 days; the qualifying bets must be placed and settled on the same day. A Heinz that lands five of six legs does not qualify for the insurance, because the bet has not lost — it has partially won. A Heinz that lands four of six legs and the insurance is on a four-fold accumulator does not qualify either, because the qualifying bet under the terms is an accumulator, not a full-cover bet. The punter who wants the insurance on a Heinz should check that the offer’s small print covers full-cover bets, because the standard phrasing is “accumulator” and a Heinz is a system bet rather than a single accumulator.

A price boost is a different mechanic. A bookmaker offers an enhanced price on a particular outcome (a “boosted” odds of 6/1 instead of 4/1, for example), and the punter takes the higher price on the bet slip. A price boost on one leg of a Heinz raises the price of that leg, which raises the price of every line in the Heinz that includes it. Paddy Power, 888sport and Betboro all advertise boosted odds in different forms; 888sport runs daily boosted odds across a range of markets, Betboro’s boosted odds apply to selected singles from £10 stakes. A punter who combines a boosted leg with five other legs in a Heinz gets the boost compounded into the 32 lines that include the boosted pick, which can lift the headline payout materially.

The acca boost is the closest direct cousin of a Heinz-friendly offer. A bookmaker offers to boost the price of an accumulator by a percentage (5%, 10%, 25%) if the bet wins. A Heinz is not a single accumulator — it is 57 bets — so an acca boost usually does not apply to a Heinz in the way it would to a six-fold. A punter who wants the boost should place a six-fold accumulator rather than a Heinz, and accept the all-or-nothing settlement in exchange for the boost on the win. The trade is real: the Heinz gives the punter 56 chances to win something, the six-fold accumulator with a boost gives them one chance to win something larger, and a punter’s preference between the two is the actual bet choice on the page.

The work the punter does before the bet is what saves the money afterwards. A free bet that is restricted from full-cover bets is a £10 free bet on a single, not a £10 free bet on a Heinz. An acca insurance that names “accumulator” rather than “system bet” is an insurance policy the Heinz does not buy. A price boost on a single leg is welcome, but the punter should not assume the boost extends to every multiple on the slip. Each offer’s small print is the only place to confirm what the bet actually does.

Strategy, tips and what a punter can and cannot control

There is no system that wins at a Heinz, and any tipster selling one is selling certainty that does not exist. The Heinz is a payout structure, not a predictive tool: the punter picks six selections, the bet is built, and the result is the result. A punter who treats a Heinz as a way to “cover” themselves across six picks is paying £114 for a structure that, in the most common case, returns less than the stake.

The strategy that pays is the strategy that applies to every multiple bet: pick selections the punter would back as singles, do not add legs to grow the line count, and use the structure to formalise a position the punter would have taken anyway. A punter who would have placed a £20 accumulator on three of the six picks can use a Heinz to add three more picks, knowing that the smaller lines will return something if the three main picks land, and the longer lines will return more if the additional picks land too. The structure is a way to express a position, not a way to invent one.

The bankroll discipline is the same as for any other bet: a fixed unit stake (the £2 a line is the standard for a Heinz), a total stake the punter is comfortable losing, and a stop at the end of the day. The Heinz does not extend the punter’s bankroll — the 57 lines all draw on the same £114 — and a punter who places three Heinz bets at £2 a line in a day has spent £342, which is a real number whatever the line count is.

The cost-of-the-margin point is worth restating. A Heinz on six legs carries the bookmaker’s margin on every leg, and the aggregate margin across 57 lines is the weighted average of the margins on the individual markets. A punter who picks six legs from heavily-priced markets (small leagues, in-play specials, novelty markets) is paying a higher margin per leg than a punter who picks six legs from major football matches. The difference shows up over a season of Heinz bets, and the punter who wants the lowest-cost structure picks the lowest-margin legs, which is the same advice as for any other multiple.

The “flag” variant is a way to keep the structure at a lower cost. A Heinz flag is 21 lines (doubles and trebles only), and the punter gives up the four-fold, five-fold and six-fold lines in exchange for a £42 total stake at £2 a line. The trade is sharper than the full Heinz on six legs because the longer lines are the ones the punter is buying the structure for, and a flag is closer in spirit to a Yankee than to a Heinz. A punter who likes the diversity but not the cost of the full structure can use the flag as the entry point.

The bookmakers reviewed in detail

What follows is a closer read of the ten brands in the comparison. Each entry covers what the brand puts on the table for full-cover multiples, what it costs the punter in the small print, and where the brand fits in the Heinz conversation. The brands are reviewed as a set; the place in the list is not a ranking, and a brand at position ten is not the “worst” brand — the list is the order the Commission’s public register has it, and the comparison is across the products each brand actually offers.

Midnite — modern sportsbook with stated stake limits on boosted prices

Midnite is a GB-licensed sportsbook (Gambling Commission account 101839). The site shows in-play events, an acca builder, popular accas and price boosts, and it publishes maximum-stake limits on the boosted prices, which is a small but useful transparency for a punter who wants to know how much a boost will take. The acca builder is the same-game multiple product the rest of the industry runs, and the popular accas are pre-built multiples the punter can take as a starting point.

For a Heinz specifically, Midnite’s combination of an acca builder and a popular acca section is useful: a punter who wants to build a Heinz on top of a pre-built multiple can take the popular acca as one of the six legs, which shortens the time to place the bet. The price boost mechanic is the other point of interest, because a boosted leg inside a Heinz lifts the price of the 32 lines that include it, and the published maximum stake tells the punter how much of the boost they can use. The brand is a competent operator for the bet, and the in-play coverage is broad enough to support a six-leg Heinz across different events on the same day.

The verdict: Midnite suits a punter who wants to combine pre-built multiples with their own picks and is happy to take the published maximum stakes on boosts. The Heinz is well supported, the licence is in order, and the operator’s stake transparency is a small but real point in its favour.

Smarkets — a betting exchange, not a sportsbook

Smarkets is a betting exchange running under a remote betting intermediary licence, with Commission account 39173 held by Smarkets (Malta) Limited. An exchange does not price a Heinz in the way a sportsbook does: the punter backs and lays selections individually and assembles the multiple themselves. A Heinz on an exchange is a portfolio of back bets across the 57 lines, and the punter pays the exchange’s commission on the net winnings, not a margin built into the odds. The standard commission is 2% on eligible exchange bets, and new customers have been offered 0% commission for 60 days on a minimum first deposit of £10.

For a punter who wants a Heinz at the lowest cost, the exchange is the lower-cost structure in theory: the prices on each leg are closer to the true market price (the back price on a selection is closer to the lay price than the equivalent sportsbook price, and the lay side gives the punter the bookmaker’s view of the price). The catch is that an exchange requires the punter to build the 57 lines manually, and a punt on an exchange settles against the result of each individual bet rather than as a single Heinz payout. The punter who wants the exchange structure for a Heinz needs the patience to place 57 bets and the discipline to track them.

The verdict: Smarkets is the right home for a Heinz when the punter wants the lowest aggregate cost and is willing to build the structure themselves. The 0% commission offer for new customers is a meaningful saving on a 57-line bet, and the lower prices on each leg compound the saving. The trade is the manual build, and a punter who does not want to place 57 separate bets is better off at a sportsbook.

888sport — broad sportsbook with a wide product set

888sport is a GB-licensed sportsbook (Gambling Commission account 39028). The product set is broad: pre-match and in-play betting, Cash Out, Bet Builder, racing streams, BetFinder form tools, a live bet feed and daily boosted odds. For a Heinz, the daily boosted odds are the most useful feature, because a boosted leg inside a 57-line structure raises the price of every line that includes it.

The Cash Out mechanic is the other point of note, because a Heinz with five winners in play is a candidate for partial exit, and 888sport’s Cash Out will offer a single cash-out value across the 57 lines. The offer is the bookmaker’s price for removing the punter’s exposure, and the punter who wants to take it should treat it as a price, not a benefit. The racing streams and BetFinder form tools are useful for a horse-racing Heinz in particular, where the punter wants the form data alongside the bet.

The verdict: 888sport is a competent all-round sportsbook for a Heinz, with the boosted-odds and Cash Out features carrying most of the value. The product set is wider than the rest of the industry, and a punter who uses the live feed and form tools gets more out of the bet than a punter who only uses the slip.

BoyleSports — acca insurance, with the small print that matters

BoyleSports is a GB-licensed sportsbook (Gambling Commission account 39469). The acca insurance offer is the standout: opt-in required, minimum stake £5, minimum odds 1/2, maximum refund £20 as a free bet that expires in 7 days, with bets placed and settled on the same day. The catch is in the small print: the insurance applies to accumulators, not to full-cover system bets, and a Heinz is a system bet rather than a single accumulator.

For a punter who places a six-fold accumulator rather than a Heinz, the insurance pays out: the accumulator loses on the final leg, the punter is refunded up to £20 as a free bet, and the refund expires in 7 days. For a punter who places a Heinz, the insurance does not apply in the same way — a Heinz with five winners has not “lost” the bet in the small-print sense, and the partial wins on the lower multiples are settled separately. The punter who wants BoyleSports’ insurance should place a six-fold accumulator rather than a Heinz, and accept the all-or-nothing settlement in exchange for the safety net.

The verdict: BoyleSports is a sportsbook with a real offer on accumulators, and the small print makes the offer honest rather than generous. The Heinz punter is better off treating BoyleSports as a sportsbook for the price and the market depth, and looking elsewhere for the Heinz-specific insurance.

William Hill — Best Odds Guaranteed on horse racing multiples

William Hill is a GB-licensed sportsbook (Gambling Commission account 39225). The standout offer is Best Odds Guaranteed on UK and Irish horse racing from 8 AM on the day of the race, on singles and multiples. The boost pays out at the higher of the price taken and the starting price (SP) if the SP is bigger, and it applies to every line of a multiple that includes the boosted selection.

For a horse-racing Heinz, the boost is meaningful: a punter who takes six horses at morning prices and the SP drifts upwards by the time of the race is paid at the higher SP across every line that includes the drifting horse. The boost does not apply to ante-post bets, tote bets or pari-mutuel bets, and a Heinz that includes an ante-post leg is excluded from the boost on that leg. A punter building a horse-racing Heinz should keep the legs to on-the-day selections, where the BOG applies, and treat the ante-post market as a separate product.

The verdict: William Hill is the right home for a horse-racing Heinz because the BOG is applied across the multiple, and the punter gets the upside of any price drift. The brand is a high-street name with a long history, the licence is in order, and the boost is the kind of mechanic that pays for itself over a season of horse-racing multiples.

LiveScore Bet — a 10-leg bet builder as a Heinz leg

LiveScore Bet is a GB-licensed sportsbook (Gambling Commission account 56859). The standout feature is a Bet Builder allowing up to 10 selections, covering match result, both teams to score, corners, total goals, player scoring and card markets. A 10-leg bet builder is itself a multiple, and using it as a single leg in a Heinz compounds the price.

For a Heinz built around a single high-conviction match, the bet builder is a useful block: the punter takes a 10-leg bet builder on the match as one of the six Heinz legs, and the other five legs are single picks from other matches. The risk is that the bet builder’s internal price compounds with the Heinz around it, and a 10-leg bet builder that loses takes down every line in the Heinz that includes it. The punter who uses a bet builder as a Heinz leg should size the bet builder carefully — a 10-leg internal multiple is a long price, and the Heinz is a long price on top of it.

The verdict: LiveScore Bet is a useful sportsbook for a punter who wants to combine a same-game multiple with a Heinz across other events, and the 10-leg bet builder is the deepest in the reviewed set. The trade is the compounding risk, and a punter who uses the bet builder as a Heinz leg should be confident the match reads the way the builder says it does.

Betboro — boosted odds on singles, with a Heinz in the wings

Betboro is a sportsbook running under a remote general betting standard (real events) licence, with Commission account 44181 held by Webmedia Development N.V. The product set covers in-play markets and cash-out on football, racing and tennis, boosted odds on selected singles from £10 stakes, and the responsible-gambling tools the Commission’s LCCP requires (deposit limits, reality checks, self-exclusion). For a Heinz, the in-play coverage and the cash-out mechanic are the useful features.

The boosted-odds offer applies to selected singles from £10 stakes, and a boosted leg inside a Heinz lifts the price of every line that includes it, in the same way as 888sport’s daily boosts. The cash-out mechanic offers a single exit price on a Heinz with five winners in play, and the punter who wants to lock in a partial return can take it. The product is a competent sportsbook rather than a market-leader on any single feature, and a punter who values the in-play coverage and the cash-out is the right fit.

The verdict: Betboro suits a punter who places Heinz bets on in-play selections and wants the cash-out option on a five-winners-in-play situation. The boosted-odds offer is competitive with the rest of the industry, and the responsible-gambling tooling is the Commission’s LCCP baseline rather than a differentiator.

Spreadex — fixed odds and spread betting under one roof

Spreadex runs both fixed-odds betting and financial spread betting, and the dual regulation is the distinctive feature: the firm is regulated by the Financial Conduct Authority for spread betting and by the Gambling Commission for fixed-odds betting, with Commission account 8835 held by Spreadex Limited. The new-customer offer is £60 in free bets for a £10 fixed-odds bet, with the free bets usable across fixed odds and spread betting, and the qualifying bet must be placed within 28 days of opening the account.

The spread-betting angle is one to treat carefully, because Spreadex states that spread-betting losses can exceed the deposit. A Heinz on fixed odds is a standard 57-line structure, and the free bet can be applied to it under the standard free-bet rules (the stake is not returned with a win). A punter who uses the free bet on a single line of a Heinz frees up the cash stake on that line, and the other 56 lines are paid from cash. The 28-day qualifying window is generous, and the £60 free bet is competitive.

The verdict: Spreadex suits a punter who is comfortable with the dual product and wants the free bet usable across both. The fixed-odds Heinz is settled under the standard rules, the licence is in order, and the FCA regulation on the spread-betting side is the right home for that product. A punter who is not comfortable with the spread-betting loss profile should stick to the fixed-odds side of the book.

Lottoland — sports, casino, lottery and scratchcards on one app

Lottoland is a multi-product operator running under a remote general betting standard (real events) licence, with Commission account 38991 held by EU Lotto Limited. The app combines casino, lottery, sports betting and scratchcards, and the brand states it is licensed by the Gambling Commission for customers in Great Britain. The sportsbook is the part of the app the Heinz punter uses, and the rest of the products sit alongside it.

For a Heinz specifically, Lottoland is a sportsbook rather than a specialist multiple-bet operator. The Heinz is a standard product, the prices are competitive, and the licence is in order. A punter who wants a one-app operator for sports, casino, lottery and scratchcards gets the convenience of the bundle, and the Heinz is settled under the standard rules. A punter who only wants the sportsbook is paying for the other products in the sense that the app’s attention is split, and a sports-only punter is better served by a sports-only operator.

The verdict: Lottoland suits a punter who wants the convenience of a single app across product types. The Heinz is a standard sportsbook product, the licence is in order, and the multi-product offer is the differentiator. A sports-only punter has no reason to favour Lottoland over a sports-only brand.

Paddy Power — Bet Builder+, Super Sub and the Heinz-friendly product

Paddy Power is a sportsbook running under a remote general betting standard (real events) licence, with Commission account 39439 held by PPB Counterparty Services Limited. The product set is the broadest in the reviewed list: Bet Builder+, Popular Bet Builders, Super Sub (a bet rolls over to the substitute if a selected player is replaced), expanded Win More markets, and player and ACCA stats.

The Super Sub feature is the most Heinz-friendly mechanic in the list, because a substituted player in a football multiple would otherwise turn the leg into a losing one, and the standard bookmaker rule is to settle the leg as a loser. Super Sub rolls the bet over to the replacement player, which keeps the line alive and avoids the “five-winners-in-play” scenario that turns a Heinz from a winning position into a partial one. For a football Heinz, the feature is a real differentiator, and the punter who builds a Heinz around a single match with player markets gets a level of insurance no other operator on the list offers.

The verdict: Paddy Power is the right home for a football Heinz that leans on player markets. The Super Sub feature is a real product, the licence is in order, and the product set is the broadest in the reviewed list. A punter who places a Heinz on player markets should be at Paddy Power, and a punter who places a Heinz on outcomes less likely to be substituted (match result, total goals) loses the feature’s main benefit.

A worked example on three illustrative prices

The arithmetic of a Heinz is the arithmetic of a payout, so the formula is stake × odds for each winning line, summed. The example below uses the three prices the calculation type names — 1/2 (1.50 decimal), evens (2.00) and 6/4 (2.50) — and a unit stake of £2 a line, which gives a total Heinz stake of £114. The result is given as a band, because the only thing that changes the answer is the price of each leg, and the band covers the plausible price range on the six illustrative selections.

A six-fold winner on six illustrative legs returns roughly £1,250 to £1,400 on the £114 stake, with the band reflecting the price spread of the selections. A five-leg winner — one leg losing — returns a few hundred pounds, depending on which leg went down. A four-leg winner returns the tens or low hundreds. A three-leg winner returns the small change, mostly from the doubles and trebles. A two-leg winner returns the single-double stakes, which barely covers the original outlay. A one-leg or zero-leg winner is a £114 loss.

The conditions narrow the band. The punter who picks the legs from major markets (top-flight football, Premier League horse racing) is paying a lower margin per leg than a punter who picks from smaller markets, and the difference shows up in the cumulative return. The punter who picks the legs from in-play markets is exposed to the bookmaker’s right to suspend a market mid-event, which can void one or more legs. The punter who uses a free bet on one of the 57 lines frees up the cash stake on that line, but the free-bet stake is not returned with a win.

The single number to take from the arithmetic is the total stake. £114 at £2 a line, with the return varying by an order of magnitude depending on how many legs win. A punter who treats a Heinz as a casual bet has not reckoned with the stake. A punter who treats it as a serious position has, and the discipline that applies to every other bet applies here too: a fixed budget, a stake that does not chase losses, and a stop at the end of the day.

What a Heinz is worth as a bet

A Heinz is a payout structure that pays well when the six-fold lands and pays little when it does not. The structure is the same on every sportsbook — 57 lines, 15 doubles, 20 trebles, 15 four-folds, 6 five-folds and 1 six-fold — and the differences between bookmakers sit in the small print rather than the structure. A bookmaker that offers Best Odds Guaranteed on horse racing multiples (William Hill) is a real point in its favour for a horse-racing Heinz. A bookmaker that offers Super Sub on player markets (Paddy Power) is a real point in its favour for a football Heinz with player picks. A bookmaker that offers 0% commission for 60 days (Smarkets) is a real point in its favour for a punter willing to build the structure manually. None of these is “the best” — each one is the right answer for a particular punter in a particular situation.

The Heinz is not the right structure for every multiple bet. A punter with one strong pick and a smaller bankroll is better off with a single or a double. A punter with three strong picks is better off with a treble or a Trixie. A punter with four strong picks is better off with a Yankee or a Lucky 15. The Heinz is the right structure for a punter with six picks they want to combine across different events, and the £114 stake is the price of that structure. The punter who places a Heinz without the six picks they want to combine is paying £114 for a structure they did not need.

The choice on the page is between the bookmakers in the comparison, and the choice between a sportsbook and an exchange is the choice between convenience and cost. A sportsbook places the 57 lines in one click; an exchange requires 57 separate bets. A sportsbook builds the margin into the prices; an exchange takes a commission on winnings. A sportsbook offers the boost and insurance mechanics the rest of this page has discussed; an exchange offers the closer-to-fair prices. The punter’s preference between the two is the actual choice, and the bookmaker-by-bookmaker review above is the map of what each side offers.

Frequently asked questions about a Heinz bet

What is a Super Heinz and how does it differ from a Heinz?

A Super Heinz is the next rung up the full-cover ladder, built on seven selections rather than six. It comprises 120 bets: 21 doubles, 35 trebles, 35 four-folds, 21 five-folds, 7 six-folds and 1 seven-fold. The structure is the same logic as the Heinz — every multiple combination of the picks, no singles — and the cost at £2 a line is £240. A Heinz at six picks is 57 lines; a Super Heinz at seven picks is 120 lines; a Goliath at eight picks is 247 lines. The growth is not linear, and the additional lines at the top of each rung are the longer-odds accumulators that only land when most of the picks are already winning.

How many bets are in a Super Heinz?

1. The breakdown is 21 doubles, 35 trebles, 35 four-folds, 21 five-folds, 7 six-folds and 1 seven-fold. The total stake at £1 a line is £120, at £2 a line is £240, and at £5 a line is £600. There are no singles, in the same way a Heinz has no singles, and the bet settles independently on each of the 120 lines.

What is a Heinz bet in plain terms?

A Heinz is a 57-bet structure on six selections. The bets are 15 doubles, 20 trebles, 15 four-folds, 6 five-folds and 1 six-fold accumulator, and there are no singles. A £2 a line Heinz costs £114 in total. The bet is built automatically by the bookmaker when the punter selects “Heinz” on the bet slip, and the 57 lines are settled independently against the results.

How can a punter check that a bookmaker holds a Gambling Commission licence?

The Commission’s public register is the only test. A punter searches the register by business name, trading name, domain or account number, and the entry shows the licence holder, the licence category and the remote operating licence number. The register is the place to verify any brand before depositing. A punter who cannot find a brand on the register should not deposit with it; an unlicensed brand offers no GAMSTOP coverage, no Commission complaints route, no approved dispute resolution, no British consumer redress and no protection under the 10x bonus cap or the £150 vulnerability check.

How is the return on a bet worked out from the stake and the odds?

The formula is stake × odds for each winning line. On a single bet at decimal odds of 3.00 with a £10 stake, the return is £30 (profit £20 plus the £10 stake back). On a multiple bet, the odds of the legs multiply into one combined price, and the formula is the same: combined price × stake = return. On a Heinz, the formula is applied to each of the 57 lines independently, and the aggregate return is the sum of the winning lines. The combined price of a six-fold at decimal odds 1.50, 2.00, 2.50, 1.50, 2.00 and 2.50 is 11.25 × 11.25, and a £2 stake on that single line pays out £2 × 11.25 = £22.50 if it wins.

What is the bookmaker’s margin and how is it visible in the odds?

The margin is the fraction of every pound staked the bookmaker keeps across a market. It is built into the prices, and it shows up in the gap between the “true” odds and the bookmaker’s odds. On a three-way football market priced at home 2.10, draw 3.40, away 3.60, the payout share — 1 divided by the sum of the reciprocals of the decimal odds — is around 0.94, and the margin is the difference, around 6%. The lower the margin, the better the price for the punter, and the margin is the only honest comparison between bookmakers on the same market. A punter who shops around for prices is shopping for the lowest margin, and the bookmaker with the lowest margin on a market is the bookmaker that returns the most on a winning bet.

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